Retail News / PR Apex

FLORA's Direct-to-Consumer State-of-the-Art Diaper Backpack Brings Diaper Backpacks Into the 21st Century

Via: ReleaseWire

Updated 10:01 AM CDT, Mon, October 15,2018

Atlanta, GA -- (SBWIRE) -- 10/15/2018 -- Yaron and Anat Segev, a couple with seven children and 9-5 hi-tech jobs tired of being unable to find THE Perfect Diaper Backpack and took matters into their own hands when starting a product design business – Youteal Design, a brand committed to making premium products for parents, crafted from durable and luxury material with utmost attention to details allowing easy access to all items. Now they're launching FLORA on Indiegogo, where backers can get a FLORA Diaper Backpack at an unbeatable introductory price of $129 – a deal sure to please parents everywhere who are ready to ditch the inconvenient, messy, old-style diaper backpack for good.

The FLORA Diaper Backpack is designed using an elegant, water-resistant Snow fabric construction combined with practical features, including interior slots for diapers, bottles, toys, baby cream, extra clothing, sanitizer, cell phones, wallet, and more. A spacious separate latched, padded interior compartment provides a protected place for a 15" laptop. Detailing includes an interior key hook, easy access to pockets with magnetic tab closures for wipes, USB connector for your favorite power bank, and a dedicated speaker pocket allowing you to put your portable speaker and sound your baby's favorite music. The adjustable stroller straps and extra padding on the shoulder straps make the FLORA diaper bag the ultimate companion.

FLORA's durable Snow fabric is provided by a world-class manufacturer. FLORA'S unconventional business model cuts out middlemen, so these premium diaper bags can be offered directly to consumers for less than half of what competitors charge for the same grade of diaper bags.

"After Arbel's birth, I found myself carrying around two very complex bags", says founder Anat Segev. "On the one hand I had Arbel's infant things with all the accompanying equipment. On the other hand, I had my own things: my water bottle, my laptop that I never move without, food and clothes for the older children. I just was not comfortable! And I looked, I really did, for one perfect bag. And I found nothing that was functional, elegant, and satisfactory quality. Then Yaron, the entrepreneur (and also the one taking the little ones to kindergartens and dealing with the previous bag), put all his energy into the mission and convinced me that it is possible. We are very proud of FLORA. And you can believe us that the bag is so comfortable and functional that sometimes the baby is just an excuse…"

As a young couple, and later as parents of seven children and with more than 16 years of parenting experience, FLORA'S founders, Anat and Yaron, found themselves, like other parents around them, carrying diaper bags. The solution? FLORA. FLORA is now launching their collection on Indiegogo, where people may get theirs starting from $119. The campaign is running from October 15 to November 30.

Campaign page:

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Yaron Segev
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